Our users often compliment us on the ads and artwork that we show during transfers. People ask us about the artists we showcase, or want to know how to scroll back to previous ads because they like them so much.
This is a big difference from people’s usual experiences with ads, and it shows that with WeTransfer, we really redefined advertising.
We mix up ads with work by young talented creatives (50% of each), and collaborate with brands to create a unique user experience. One of our co-founders (Nalden) wrote a blogpost about why we do what we do and how we do it.